{"id":2920,"date":"2019-10-10T15:53:19","date_gmt":"2019-10-10T15:53:19","guid":{"rendered":"https:\/\/nellestranslations.com\/?p=2920"},"modified":"2020-06-30T20:56:50","modified_gmt":"2020-06-30T20:56:50","slug":"risks-of-using-google-translate","status":"publish","type":"post","link":"https:\/\/nellestranslations.com\/de\/2019\/10\/risks-of-using-google-translate\/","title":{"rendered":"Risks of Using Google Translate"},"content":{"rendered":"<p><span style=\"color: #000000;\">When working with international markets, you will more than likely run into situations where you will need to translate contracts, marketing materials, manuals etc. into the local language. There is a <strong>vast difference between doing a straight translation vs. localization. <\/strong>In other words, be cautious of doing what is called a <strong>\u201cLiteral\u201d translation.<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">One of the most traumatic mishaps of this was when a Dutch airline pilot collided into another plane during take-off <strong>killing 583 passengers.<\/strong> The Dutch pilot stated in the cockpit he was \u201cnow at takeoff\u201d, meaning he was already taking off \u2013 not ready for takeoff. This unfortunate mishap could have been avoided if the proper translation was given.<\/span><\/p>\n<p><span style=\"color: #000000;\">Another example is when<strong> HSBC\u00a0wanted to try to save face by spending $10 million<\/strong> on a new branding campaign to fix a catchphrase \u201cAssume Nothing\u201d which was interpreted as \u201cDo Nothing\u201d.<\/span><\/p>\n<p><span style=\"color: #000000;\">Even with advances in machine translations, I wouldn\u2019t want to leave it up to my computer to translate safety instructions when operating dangerous equipment or converting a list of food formularies into another language.<\/span><\/p>\n<p><span style=\"color: #000000;\">If you are trying to expand your product\/service offerings to other countries, they will see right through a simple translation vs. a localization too. If you\u2019re going to invest in the time and effort to get your product to these locations, it\u2019s well worth the effort of ensuring your message is tailored to their culture and piques their interest in the same way it does in this country.<\/span><\/p>\n<p><span style=\"color: #000000;\">If you want to learn more about what it takes to convert your business materials into another language, please reach out us<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>When working with international markets, you will more than likely run into situations where you will need to translate contracts, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[76,73,75,77],"tags":[],"class_list":["post-2920","post","type-post","status-publish","format-standard","hentry","category-general-counsel","category-manufacturing","category-medical-device","category-translations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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